 |  | PERCEPTIONS is a complete, multi-sensory experience created to provide inspiration and guidance to designers, product developers and brand managers seeking to tap into global cultural trends and gain a competitive advantage in the marketplace. Unlike a traditional “trend book,” PERCEPTIONS does not attempt to predict market preferences for a specific time period. Thus, it can be used creatively over a long period of time, irrespective of season.
Every component in the PERCEPTIONS -- colors, images, movies, sounds, fragrances, culinary ideas and material samples -- is there to help capture zeitgeist, which is German for "the spirit of the age".
Each year, a new issue of PERCEPTIONS is introduced, suggesting new ways to stimulate all the human senses. |
World-renowned fashion, interior and industrial designers analyze long-term lifestyle and cultural developments, and then work together to develop this unique compilation to inspire and stimulate new strands of creativity in product development. Designers are encouraged to think beyond form and function, and to create a total, multi-sensory effect in new products or ensembles.
PERCEPTIONS has been produced with the generous support of the companies Clariant, MERCK, Quest International, Rinke, Arjo Wiggins, Cartondruck and materialsgate Darmstadt. |