In today's fast-moving, fiercely competitive markets, the importance of addressing color and performance issues in the design stage of new product development is increasing. With rapidly shifting OEM and consumer demands, accelerated speed-to-market can mean the difference between success or failure for the end product.
At Clariant's Design Center, located in Phoenix, Arizona, Clariant Masterbatches provides designers, engineers and color decision-makers with a location to develop colors for plastics. Historically, designers, engineers and color decision-makers have had to rely on a process that could take up to eight weeks. |  |  |
Today, the Phoenix, Arizona Design Center provides a streamlined process, offering business machine customers the ability to develop colors in one day.
Business Machine OEMs have three basic concerns: to protect the electronics, to make the product attractive and to get it to market quickly. Clariant's Design Center can ensure that all issues regarding the added complexities of the increasing demand for a more extensive color palette are addressed as part of the design process, as changing colors require changing formulations, which can impact the polymer's properties in relation to sensitive electronics and other performance requirements, while assuring color consistency.
With Clariant's expertise of color, additives and processes working for you, ease of color transition, high performance specification with less costly polymers and speed to market are in your grasp, and obsolete colored polymer inventories and highly engineered polymers are a thing of the past.
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